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Save Hannah Montana

We don't expect Hannah Montana will be canceled anytime soon. Just like how KP fans thought that that show, which had the highest ratings for any animated series on Disney Channel, wouldn't stop production at 65 episodes. The KP movie "So the Drama" was the highest rated DCOM ever when it premiered and that still didn't change anyone's mind at Disney (High school Musical wouldn't break So the Drama's record until a year later). Nor did fans of American Dragon or Phil of the Future expect their shows to suddenly end at the end of their second seasons. So in that context, we really can't assume that any show is safe. One article has indicated that new HM episodes are experiencing a serious ratings drop, "down 26% compared with the first original show of the year"! The channel as a whole, is only down about 11% (Total Day) and 16% (Primetime) - Source.

In addition, Miley Cyrus has spent the 2007/2008 holiday season on tour, and production of the third season of the show was to begin shortly after the tour ended. This production, unfortunately, was put on hold due to the writers strike. Disney then began production of the HM movie, but should another work disturbance come and too much idle time elapse, Disney may decide it more cost efficient to put Miley into another movie script they already have and forget about more Hannah Montana. This is only speculation, but it serves to underscore the fact that nothing is set in stone regarding the future of the show.

However, it is encouraging that Disney has elected to release the entire First season of Hannah Montana on DVD!

For these reasons, we urge all fans to join our mailing list so we may contact you should anything happen to the show. You may also want to consider joining the Save Disney Shows Forum if you haven't done so already.

Last update: 09/05/08

 

News & Updates

Roy E. Disney, dead at 79.

Wednesday, December 16th, 2009

Roy E. Disney, Walt’s nephew and one of the most influential people in the recent history of the Disney company passed away today.

Roy was one of my heroes. He fought for what he believed, he fought for quality in Disney animation, and he ultimately saved the company. Twice.

Without his guiding hand, I don’t know what will happen to the company. Iger seems to be doing a good job, and I have faith in John Lasseter and Steve Jobs. But we’ll all miss Roy.

What follows is the official Disney Press Release:

Roy Edward Disney, son of Disney Studios co-founder Roy O. Disney, and nephew of Walt Disney, passed away today (12/16/09) at Hoag Memorial Hospital Presbyterian in Newport Beach, California, following a year-long battle with stomach cancer. He was 79 years old. Disney was a successful businessman, philanthropist, filmmaker, and award-winning sailor, who played a key role in the revitalization of The Walt Disney Company and Disney’s animation legacy. He was associated with the Company over a 56-year period, and from 1984 – 2003, served as vice chairman of the Company’s board of directors, and chairman of the Studio’s Animation Department. In recent years, he held the title of director emeritus and consultant for the Company.

As head of Disney Animation, Disney helped to guide the Studio to a new golden age of animation with an unprecedented string of artistic and box office successes that included “The Little Mermaid,” “Beauty and the Beast,” “Aladdin,” and “The Lion King.” He personally executive produced “Fantasia/2000,” a sequel to the 1940 Disney classic, and served in a similar capacity on a number of recent animated shorts, including the 2004 Oscar(R)-nominated “Destino,” based on storyboards and original art by the iconic artist Salvador Dali. In the area of live-action films, Disney and his wife, Leslie DeMeuse Disney, most recently executive produced the 2008 feature documentary, “Morning Light,” which followed a group of young sailors as they competed in the grueling Transpac race from Los Angeles to Honolulu.

His philanthropic activities included sponsorship of the Roy E. Disney Center for the Performing Arts at the National Hispanic Cultural Center in Albuquerque, New Mexico. The Roy and Patricia Disney Family Cancer Center, part of Providence Saint Joseph Medical Center in Burbank, California, is scheduled to open in spring, 2010.

Commenting on the announcement, Bob Iger, president and CEO of The Walt Disney Company, said, “On behalf of everyone at Disney, we are saddened by the loss of our friend and colleague Roy E. Disney. He was much more than a valued 56-year Company veteran – Roy’s true passion and focus were preserving and building upon the amazing legacy of Disney animation that was started by his father and uncle. Roy’s commitment to the art of animation was unparalleled and will always remain his personal legacy and one of his greatest contributions to Disney’s past, present and future.”

John Lasseter, chief creative officer for Walt Disney and Pixar Animation Studios, added, “I first met Roy when I was still an animation student at CalArts. Not only did I consider him a personal friend, but he was a great man who believed deeply in the art of animation. He put his heart and soul into preserving Disney’s legendary past, while helping to move the art of animation into the modern age by embracing new technology. Roy was a visionary and passionate supporter of the art form, and he was all about quality. I was always impressed that he would make time for someone like me when I was fresh out of college, and he continued to support and encourage me throughout my career.”

Stanley Gold, president, Shamrock Holdings, said, “Roy and I enjoyed a 35-year friendship and partnership that was simply special. We faced many business challenges together, had fun in the process, and enjoyed a wide variety of professional successes. Roy was a man who was steadfastly loyal to his principles and to his friends. He was a gracious, humble gentleman who could make the tough decisions life sometimes requires. He carried the torch high and proud, and the world is a better place for his tireless efforts. I will miss him greatly.”

Roy Edward Disney was born in Los Angeles on January 10, 1930 to Roy O. Disney and Edna Francis Disney. His father and his uncle, Walt Disney, co-founded the Disney entertainment business in 1923.

After attending Harvard School and Pomona College, Disney launched his entertainment industry career in 1952, working as an assistant film editor on the “Dragnet” TV series.

He joined The Walt Disney Studios in 1953 as an assistant film editor, where his credits included the landmark Academy Award(R)-winning True-Life Adventures features, “The Living Desert” and “The Vanishing Prairie.” As a writer and production associate, he received Oscar(R) nominations for his work on the short subject, “Mysteries of the Deep” in 1959, and in 2003 for his work as executive producer for “Destino.”

Disney produced and directed some 35 other TV and theatrical production, including the landmark 1968 documentary, “Varda, the Peregrine Falcon,” before leaving in 1977 to become an independent producer and investor.

In 1978, Disney founded Shamrock Holdings, Inc., a wholly-owned family enterprise headquartered in Burbank, California, which specializes in private equity, real estate, and public equities investing. He served as chairman of the company, which has approximately $1.5 billion of capital committed to funds.

An avid competitive sailor, Disney holds several elapsed-time records for offshore races in the Pacific Ocean, including multiple wins in the 2,225-mile Transpac.

Among his many professional and philanthropic activities, Disney served on the board of trustees of California Institute of the Arts, the advisory board of St. Joseph Medical Center, and the board of Big Brothers and Big Sisters of Greater Los Angeles, Inc. Additionally, he was an advisory member of the board of directors of the United States Committee for UNICEF, chairman emeritus of the board of directors of the Peregrine Fund, a member of the board of trustees of Ronald McDonald House charities, and a member of the board of trustees of the American Ireland Fund.

In 1993, he received the Winsor McCay Award (a special “Annie Award”) from ASIFA-Hollywood (The International Animated Film Society). The McCay Award is for lifetime achievement in animation. In 1997, Disney was awarded the first “Mort Walker Award for Outstanding Contributions to the Cartoon Industry,” by the Boca Raton International Museum of Cartoon Art.

Disney received an honorary Doctor of Fine Arts degree from his alma mater Pomona College in 1998. In 2002, he received an honorary Doctor of Fine Arts degree from Mercy College in New York. The following year, he was presented with the Trustees’ Award and honorary Doctor of the Arts degree from CalArts.

Among his other honors, Disney was named a recipient of the 1999 National Catholic Education Association Elizabeth Ann Seton Award, which recognizes individuals who have made significant contributions to children and education. In April 1999, Disney received the Henry Bergh Humane Award from the ASPCA, and in spring 2000, he was awarded the Inaugural Environmental Leadership Award from the Audubon Society.

Disney is survived by his wife, Leslie, and four children from his marriage to Patricia Dailey Disney – Tim Disney, Roy Patrick Disney, Abigail Disney, and Susan Disney Lord. He is also survived by 16 grandchildren.

Funeral services will be private, followed by cremation. His ashes will be scattered at sea. Plans for a Life Celebration will be announced shortly. In lieu of flowers, donations can be made in his name to The Roy and Patricia Disney Family Cancer Center at Providence Saint Joseph Medical Center in Burbank, California.

Carolina Lightcap named President of Disney Channel!

Thursday, November 26th, 2009

As you no doubt remember, the outgoing president of Disney Channel Worldwide, Rich Ross, was recently promoted to Chairman of The Walt Disney Studios.

Today, Disney has named Carolina Lightcap as the new president of Disney Channel Worldwide. As such, she becomes the most important person that SDS members contact going forward. We don’t know that much about her yet, but it’s important our supporters make a good, strong, and untited impression on her.

We’re working on putting together a special “Welcome to DC” event for her. Please check back for more on that as we work out the details. :)

Walt Disney Co. (NYSE:DIS) named Carolina Lightcap as the new president of Disney Channels Worldwide, according to an AP report. She is replacing Rich Ross, who will now be the movie studios chairman. Lightcap joined Disney in 2000 and was most recently vice president of programming and creative affairs and CMO of the Latin American operations. According to the company, Lightcap spearheaded the Latin American launch of “High School Musical” and led the creative transition of the Disney Channel from a premium service to a basic service in the region and she will relocate to Burbank, California.

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Rich Ross Named Chairman of The Walt Disney Studios

Tuesday, October 6th, 2009

Breaking News! Our very own Rich Ross has been selected as the new chairman of the Walt Disney Studios.

Ross was the president of the Disney Channel, and has been our #1 recomended target for letters and emails ever since the founding of SDS. But now that Ross is moving on to the film division, we need to change our strategies.

We’ll be watching as Disney reshuffles it’s personel, and we’ll keep you apprised on whom you need to write to.

Disney press follows:

Rich Ross, President of Disney Channels Worldwide, has been named Chairman of The Walt Disney Studios, it was announced today by Disney President and CEO Robert A. Iger.

Ross will oversee worldwide production, distribution and marketing for the company’s range of live-action and feature animated film labels, including Walt Disney, Touchstone, Miramax and Disney/Pixar. In his new role, which he assumes immediately, he will also head Disney’s theatrical and music groups.

In his thirteen years at Disney, Ross has consistently created hit original programming, effectively expanded a worldwide creative and distribution organization, skillfully built the Disney brand with global franchises that work across borders and technology platforms and put in place a strong management team.

“Rich has an outstanding record of creating high-quality family entertainment that delights audiences around the world,” said Iger. “With his success in building the Disney brand across many of our businesses, his astute marketing sensibility, his proven ability in working effectively with talent and his skill at navigating complex global markets, I’m confident he’s the perfect leader for our studio group.”

“I am very excited to play a key role in continuing the storytelling legacy of The Walt Disney Studios. There has never been a better time to entertain our global audiences with high-quality and compelling content and introduce new characters that will become family favorites. I look forward to working with Bob, the team at the studios and all of our Disney family towards that goal,” said Ross.

Under Ross’s leadership, the performance of Disney Channels Worldwide has been consistently strong in both creative and competitive terms, in the U.S. and globally. The group now includes a total of 94 channels and channel feeds available in 163 countries in 32 languages and features such brands as the flagship Disney Channel, the boy-focused Disney XD and Playhouse Disney for younger kids.

Ross has also overseen the growth of Radio Disney and of the group’s multiplatform offerings, which includes subscription video-on-demand and content-rich broadband websites DisneyXD.com and DisneyChannel.com, the number one kid’s entertainment website among Kids 6-14.

In the U.S., Disney Channel has been the #1 TV network among Kids 6-11 and Tweens 9-14 for the last seven and nine years respectively, buoyed by such breakout series as Lizzie McGuire, That’s So Raven, The Suite Life of Zack and Cody, Hannah Montana, Wizards of Waverly Place and Sonny With A Chance. Stars of Disney Channel programs, including Raven-Symone, Selena Gomez, Jonas Brothers, Demi Lovato and Miley Cyrus, have become household names.

Disney Channel’s record with original movies is equally impressive. With recent blockbusters like High School Musical 2, Wizards of Waverly Place The Movie and Camp Rock, Disney Channel can claim cable’s top two movies of all time and three of the top five.

Disney Channel programming has also helped build other Disney businesses, including the quadruple-Platinum-selling Hannah Montana soundtrack and the number one US album in 2006, High School Musical soundtrack. Books, stage shows, feature films, video games and merchandise featuring original Disney Channel characters have become a critical part of The Walt Disney Company’s success in recent years.

Ross joined Disney in 1996 as Disney Channel’s Senior Vice President, Programming and Production and was promoted to positions of increasing responsibility before being named Disney Channel president in April 2004. Prior to his tenure at Disney, he was a member of the executive team that launched FX Networks. Ross also held several senior positions at Nickelodeon from 1986 to 1993 where he oversaw talent booking, casting and program development and was involved in the launch of the channel’s first successful syndicated show and its first international network.

Ross is a member of the Board of Directors for Hollywood Radio Television Society and Cable in the Classroom — an organization that represents the cable telecommunication industry’s commitment to education. A native of New York and a 1983 graduate of the University of Pennsylvania with a Bachelor of Arts degree in International and English, Ross received his J.D. degree from New York’s Fordham University in 1986.

Wizards on Deck with Hannah Montana Ratings

Tuesday, July 21st, 2009

Wizards on Deck with Hannah Montana was a ratings blockbuster scoring a 9.3 making it the highest rated cable program of the year, and besting everything else the channel has premiered since HSM2!

Wizards on Deck with Hannah Montana

I’d like to site two articles. The first is from Reuters.

Disney Channel’s crossover special “Wizards on Deck With Hannah Montana” was the most-watched scripted telecast on cable so far this year.

The 90-minute Friday night event, which featured episodes of “Hannah Montana,” “The Suite Life on Deck” and “Wizards of Waverly Place,” was seen by a massive 9.3 million viewers. It also marked TV’s top scripted telecast this year among kids 6-11 and tweens 9-14. Disney Channel out delivered second-place CBS for the evening by than 4 million viewers.

The program marked the best time-period numbers for Disney Channel since the 2007 premiere of “High School Musical 2.” It also topped previous network crossover events, drawing 82% more viewers than 2007’s “Cory in the House,” “The Suite Life of Zack & Cody” and “Hannah Montana” mash-up, and 41% more than 2006’s “That’s So Raven,” “Zack & Cody” and “Hannah Montana” combo.

And the second is from is from TV Guide.

Disney Channel’s Wizards on Deck with Hannah Montana Friday-night crossover event drew 9.3 million viewers, claiming a variety of ratings records.

First and foremost, the 90-minute intermingling of the channel’s Wizards of Waverly Place, The Suite Life on Deck and Hannah Montana established itself as cable’s most-watched scripted program of the year to date, edging out Disney’s own Princess Protection Program (which premiered last month).

Wizards on Deck with Hannah Montana’s strong showing also gave Disney Channel the honor of being TV’s most-watched network during its 90-minute run.

Disney also notes that in head-to-head competition during the 8 o’clock hour, WoDwHM more than doubled the audience for the opening night of Nickelodeon’s SpongeBob SquarePants 10th anniversary celebration.

Compared to Disney’s past multi-show mergers, Wizards on Deck with Hannah Montana improved upon 2007’s Cory in the House-Suite Life of Zack & Cody-Hannah mash-up by 82 percent, and bested 2006’s That’s So Raven-Suite Life-Hannah crossover by 41 percent.

It looks like Debby Ryan got the best of SpongBob this time! ;)

Debby Ryan with Spongebob Squarepants

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Article: ‘Hannah Montana’ to end next year

Monday, June 15th, 2009

Hmm, it sounds like season four is really only a half season of 12/13 episodes (depending on how you count the series finale). And that Miley was apparently the one that pushed for it. Maybe DC management isn’t doing as well as I thought…

Source: MSNBC

“Hannah Montana” is coming to an end.

The Disney Channel series starring Miley Cyrus is expected to wrap up a four season run next year, according to the 16-year-old’s dad and co-star, Billy Ray Cyrus.

In an interview for Access Hollywood and “The Billy Bush Show,” Cyrus said the cast, which just wrapped up shooting season 3, will carry on for one more run of shows at Miley’s request.

“Quite frankly, I give a lot of credit to Miley for taking it to another year,” Cyrus said. “She didn’t want it to just end with whatever was the last episode we did. She wanted it to build to where there’s a moral to the story, to where it doesn’t just end and go away and that’s it. She wanted there to be an official ending to ‘Hannah Montana.’”

Cyrus said they will film the final 11 half-hour long episodes and a one-hour long season finale, all expected to screen in 2010.

“We’ll start (shooting) season 4 sometime around the end of January,” Billy Ray said. “We have to be done by the first week of June in the summer of next year.”

New SDS Fundraising Drive

Friday, June 5th, 2009

Once again, it’s time for us to turn to our members for help with fund raising.

We need to raise $150 over the next six weeks in order to renew the following domain names:

SAVEWITCH.COM
MISSIONKIMPOSSIBLE.COM
KIM-POSSIBLE.ORG
SDSFORUM.ORG
SAVEKP.COM
SAVEKP.ORG
SAVELILOANDSTITCH.ORG
SAVEOURSTITCH.ORG
S-D-S.US
SAVEDISNEYSHO.WS
LEROYANDSTITCH.COM
SAVELS.COM
FIXDISNEY.ORG
ROBERTIGER.ORG
SAVELS.ORG

One of the members of the PotF Island forum one suggested: “For kids it might be easier just to send in small amounts of cash to you, then you could report how much money you’re getting. Then you could use the money for ad space, the website or anything else that would help the movement.”And that’s exactly what we plan to do.

If you’re old enough to have a PayPal account, you can make a donation directly to paypal@savedisneyshows.org. If you want to ensure that your donation helps a specific show, you can add a comment like “donation for KP ” so we know your intent. (You can use the paypal donate button on SDS Main to donate from a Credit Card without a paypal account.)

Or, you can mail a check, money order, or cash to me at this address:

SDS Fundraising
C/O Gregory Isaac
PO Box 893211
Temecula, CA 92589-3211

If you also include your email address in your letter, I’ll let you know when I’ve received it.

We know times are tough, but please give what you can, we can’t make this work without all of you.

D23 Society and Expo

Friday, June 5th, 2009

D23, launched earlier this year, is the Official Community for Disney Fans.

The name “D23″ pays homage to the wonder and excitement that began in 1923 when Walt Disney opened his fledgling studio in Hollywood. D23 is the first official community for fans in Disney’s 85-year history. D23 gives its members a greater connection to the entire world of Disney by placing them in the middle of the magic through its quarterly publication Disney twenty-three; a rich website at www.disney.com/D23; a new collectibles line, The Walt Disney Archives Collection; and special events for D23 members throughout the year, highlighted by the D23 EXPO in Anaheim, California, September 10-13, 2009.

The D23 EXPO will give Disney fan unprecedented access to never-before-seen movies, TV shows, park experiences, collectibles and more from Sept. 10 to Sept. 13 at the Anaheim Convention Center. Tickets to the Expo are now available at http://www.D23Expo.com. Admission includes access to all experiences and entertainment at the D23 EXPO and can be purchased for single days or for the full four days of festivities. Admission is discounted for members of D23.

The D23 EXPO spotlight will also shine on Disney Channel’s brightest stars in a can’t miss-special event.

If you are a D23 member, or are planning to attend the expo, please let us know by completing this form.

SDS Webmaster Greg will be in Anaheim and will be coordinating possible meetings for those involved in our movements!

Hannah Montana Renewed for Season Four

Tuesday, June 2nd, 2009

Looks like Disney’s learned their lesson and are actually going by ratings now. Good for them.

Hannah Montana

Official Disney Press Release:

Disney Channel has ordered a fourth season of the worldwide smash hit series and cultural icon “Hannah Montana,” a property that has triumphed in every frontier from television, music, concert tours and books to DVDs, consumer products and films. The announcement was made today by Gary Marsh, president, Entertainment, Disney Channels Worldwide. Production wraps on Season Three this week and will resume early next year on Season Four in Hollywood. The storyline for the fourth season will have the Stewarts grappling with saying goodbye to their beachfront Malibu home.

In making the announcement, Marsh said: “’Hannah Montana’ has become one of the most iconic series in television history. That is a direct result of the extraordinary collaboration between the show’s producers, writers and cast – all of whom constantly challenge each other to raise the bar, comedically, musically and from a storytelling perspective. In keeping with that approach, Miley and the producers have proposed a change of setting for Season Four that will provide the catalyst for wonderful new characters and further expand the storytelling opportunities.”

Starring are Miley Cyrus as Miley Stewart/Hannah Montana, Emily Osment as Lilly Truscott, Jason Earles as Jackson Stewart and Billy Ray Cyrus as Robby Stewart. Mitchel Musso, whose solo recording album debuts Tuesday, June 2 on Walt Disney Records, will recur as Oliver Oken.

The wildly popular series, which premiered in March 2006, delivers an average of 4.4 million viewers per episode. An episode of “Hannah Montana” (August 17, 2007) is the highest rated series telecast in the history of basic cable television, delivering 10.7 million Total Viewers, 4.2 million Kids 6-11 and 4.1 million Tweens 9-14.

“Hannah Montana” has generated two double-platinum soundtracks that made history as the first TV soundtrack to debut on the Billboard Top 200, a #1 box office movie from Walt Disney Pictures, popular episodic compilation DVDs, a junior novel series, apparel, accessories and video games. In addition, Miley Cyrus headlined a sold out concert tour in which she performed songs from the series as well as songs that introduced her as a new solo recording artist. A 3D concert film, “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert” in Disney Digital 3-D, is the #1 concert film of all time.

The series was created by Michael Poryes, Rich Correll and Barry O’Brien. The executive producers are Steven Peterman and Michael Poryes. “Hannah Montana” is a production of It’s a Laugh Productions, Inc.

Looks like we won’t need SaveHannah.com afterall.

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Article: Disney Channel sees higher profile at licensing show

Tuesday, June 2nd, 2009

It’s interesting to see the continued assent of power and influance that disney channel shows and Executives have both within and outside of the Walt Disney Company.

Source: Reuters

Disney Channel executives will make their first-ever full programing presentation to retailers on Monday at the International Licensing Expo in Las Vegas, in a nod of the cable network’s growing earnings power within the Walt Disney Co.

Disney Channel shows produced a greater share of global merchandise sales for the company in 2008 than any single franchise produced by its movie studios, which also presents its slate at the annual licensing show.

Merchandise inspired by Disney Channel TV programs, led by ‘tween phenoms “Hannah Montana” and “High School Musical” and preschooler hits “Mickey Mouse Clubhouse” and “Handy Manny,” reached $3.6 billion in merchandise retail sales in 2008.

“Cars,” the best-selling line inspired by the Disney-Pixar film, peaked at annual sales of $2.5 billion last year and is expected to decline this year, Disney officials said.

Global sales of “Hannah Montana” and “High School Musical” merchandise grew faster in 2008 than any other Disney franchise and outstripped growth for the super-popular Disney Princess line, Disney Consumer Products spokesman Gary Foster said.

The cable network also has promising new franchises in “Sonny With a Chance” and “Wizards of Waverly Place”, which is why the company chose to showcase them “in a greater way”, Foster said.

Growth at the 94 Disney channels worldwide last quarter helped Disney’s cable business to 5 percent growth in operating income in the depths of the global recession.

At the same time, Studio Entertainment, whose upcoming slate of family movies usually dominates Disney’s presentation to the show’s 25,000 international retailers, will take a supporting role this year.

Disney’s studios have performed poorly in recent quarters as hits like “Pirates of the Caribbean” and “Cars” gave way to duds like “Beverly Hills Chihuahua,” “Prince Caspian” and “Bedtime Stories.” The studios’ operating profit plunged 97 percent last quarter.

Disney Channel’s presentation on Monday night focuses plans to support established hits, build up-and-comers and launch new properties, Disney Channel Worldwide President Rich Ross said.

“Our job is …to show people what we are excited about and … the commitment the company has … to tell stories that are popular,” Ross said. “TV has never done what TV is doing.”

Disney Channel plans to announce a fourth season for “Hannah Montana” and to report on the progress of casting for a fourth film in the “High School Musical” franchise, company officials said.

“Sonny With A Chance”, the top TV series among kids 6-11 and tweens, has been picked up for a second season, Disney said.

Article: Disney Channel Number 1 Among Tweens for April

Wednesday, April 29th, 2009

Source: AWN News

Home to the month’s No. 1 TV telecast with HANNAH MONTANA and the No. 1 TV movie with the debut of 75th original movie, HATCHING PETE, Disney Channel ranked as TV’s No. 1 network in Total Day in Tweens 9-14 (478,000/2.0 rating), a position held each week throughout the month in the key demo.

In addition, Disney Channel generated its largest audience in the daypart in 8 months (since August 08) in Total Viewers (1.5 million), Kids 6-11 (564,000) and Tweens 9-14 (478,000), making this month the network’s most-watched April ever in the key targets. Year to year, the net improved by hefty double-digit percentages: +15% in Total Viewers (vs. 1.3 million), +21% in Kids 6-11 (vs. 465,000) and +25% in Tweens 9-14 (vs. 381,000).

Disney Channel delivered the month’s No. 1 TV telecast in Tweens 9-14 with HANNAH MONTANA, as its original outing on Sunday, April 19 (2.1 million/8.4 rating) overshadowed both first run airings of Nickelodeon’s ICARLY for the month (4/11/09 – 1.9 million/7.9 rating; 4/22/09 – 1.7 million/6.9 rating) and all 8 AMERICAN IDOL telecasts on Fox. In Kids 6-11, HANNAH MONTANA was the month’s No. 2 live-action telecast on all of TV (2.0 million/8.0 rating), also surpassing every telecast of American Idol during the month.

In Prime, April 09 wrapped as Disney Channel’s most-watched month in target kid demos in 6 months (since October 08), ranking No. 1 for the 50th consecutive month in Kids 6-11 (953,000/3.9 rating) and for the 49th in Tweens 9-14 (804,000/3.3 rating).

Also impressive, driven by hit series MICKEY MOUSE CLUBHOUSE and newest entry SPECIAL AGENT OSO, the net’s preschool targeted Playhouse Disney block recorded the largest Total Viewer (1.3 million) and Kid 2-5 (504,000) audiences for an April ever in the daypart, climbing by a considerable 24% over year-ago levels in both categories.

Program Highlights

– The premiere of the net’s 75th original movie, HATCHING PETE (4/24/09, 8:00-9:40 p.m.) stood as the month’s No. 1 TV movie in Kids 6-11 (1.7 million/7.0 rating) and Tweens 9-14 (1.6 million/6.4 rating), and cable’s most-watched movie in Total Viewers (4.1 million).

– In Tweens 9-14, on an all-play basis, Disney Channel was home to the months’ Top 2 scripted TV shows with SONNY WITH A CHANCE (1.2 million/4.8 rating) and Wizards of Waverly Place (898,000/3.7 rating), and 4 of the Top 5 with HANNAH MONTANA (No. 4 — 822,000/3.4 rating) and THE SUITE LIFE ON DECK (No. 5 – 810,000/3.3 rating) added to the mix.

– In Kids 6-11, among all regularly scheduled series, Disney Channel delivered TV’s No. 1 scripted TV series for the month with SONNY WITH A CHANCE (1.2 million/5.0 rating), 3 of the Top 4 when including WIZARDS OF WAVERLY PLACE (No. 3 — 982,000/4.0 rating) and HANNAH MONTANA (No. 4 — 968,000/4.0 rating).

– A consistent Top 10 player each week, in April 09 MICKEY MOUSE CLUBHOUSE ranked among TV’s Top 10 programs in core Kids 2-5 demo (No. 8 — 711,000/4.4 rating).

– Launched at the top of the month, SPECIAL AGENT OSO ranked No. 1 versus all TV in its time slot in Kids 2-5 (619,000/3.8 rating, M-Su, 8:00-8:30 a.m.), towering over runner-up Nickelodeon by 31% (454,000/2.8 rating — PENGUINS OF MADAGASCAR, SPONGEBOB and FAIRLY ODDPARENTS).

Source: Nielsen Media Research, April 09: 3/30/09-4/26/09 — Live+7 blended with Live+SD unless otherwise noted. Telecast rankings based on Live + Same Day. Ratings based on national rating unless otherwise noted. All rankings sorted on 000s, then rating.